The basic story is now well known. On the evening of January 13, 2012, while many guests were at dinner, the Costa Concordia hit a reef off the coast of Tuscany. It’s been sitting in the water, on its side since then.
How it got there seems to be a somewhat mind-boggling story of mismanagement, and doing most everything wrong:
- The ship was, deliberately, miles off course – the Captain wanted to “salute” the near-shore Tuscan island, perhaps inspired by a similar salute by another captain some time earlier.
- When the ship hit the reef, it took over an hour for the command to abandon ship to be given.
- People were given incorrect information in the meantime, which may have contributed to the 17 deaths (plus another x still missing and presumed dead).
- This was the first evening of the sailing since new passengers boarded, and there had been no lifeboat drill yet –it was scheduled for the next day.
- The Captain and senior officers were found by the Coast Guard in one of the lifeboats as the evacuation was still taking place, leading to a well-publicized and testy exchange where a Coast Guard officer told the Captain to get back on the boat.
- The evacuation was reported by many sources to be quite disorderly and chaotic, due at least in part, to the absence of senior officers to calmly guide the situation.
Early estimates indicate the cost to the company might be $100M, and the insurance bill might be anywhere between $500M and $1B. The Captain, Francesco Schettino, will be up on charges in Italy.
The crisis has led to a number of relatively immediate problems:
- There was an urgent rush to find any lingering survivors among the missing
- There is a possible environmental crisis if the ships fuel begins to leak into the channel.
- The impact on Costa Cruise Line’s parent Carnival has already been a significant share price drop
- The likelihood is that this accident will affect cruise line bookings at all cruise lines in the short term, affecting everyone in the industry
- There is also the possibility that regulators may look at safety aspects of the industry and demand improvements, driving up costs.
While there are many lessons here, at least two critical ones jump off the page for company executives and Boards:
- When the rogue employee is the boss, the scale of the damage can be almost unlimited. This goes right to the heart of culture, hiring, and management.
- The impact on other companies will be important too. Companies that had no accident are going to be sideswiped by this accident.